![]() You’ll be amazed at just how helpful a little bit of clarity is. Not your position and without using the word “interfacing”, just what you actually do at your company. If you’re so unsure of exactly what it is that you can’t explain it to someone then maybe take a moment out of your day to write down what exactly it is that you do. Maybe that’s my biggest problem with a business card. You know why? Because they know what they actually do, they teach. They don’t say, I’m an Senior Executive of Learning Systems. If you ask a teacher what they do, you know what they say? They say I’m a teacher. ![]() I want to know what you DO, what I might be able to help with, not the length of your title or the thickness of your card stock. When I meet you I’m not looking for a title competition. This guy was suffering from the same lack of self-awareness that the business card sharer suffers from. I once met an American guy who when I asked him what he did for a living he kicked off by telling me his title. Tell them what you do, and don’t tell them your job title, tell them what you ACTUALLY do. When they ask what you do don’t whip out your 3.5 inches* and think it’s going to impress anyone. Have a human interaction with the person. You know why? Because nobody reads them! You’ve either set up a meeting with the person you are giving the card to, in which case they know who you are because YOU SET UP A MEETING, or you’ve just met them and had a conversation with them. They tell people where I work and what I do… I can only say, no, they don’t. I hear what you’re saying, but my work gives them to me. Probably sucked into another dimension with odd socks, Pokmemon Go accounts and other outdated pop culture references. I can tell you what is going to happen with it, it’s happened with every single business card I’ve ever received, it will happen with every business card I WILL ever receive, it’s going to disappear into thin air. Give me your number, shoot me a text, add me on LinkedIn… but don’t give me a business card. If we meet and things work out and we think maybe we’ll work together on something in the future, cool. There’s something creepy about the expectation that accompanies carrying around a stack of your own business cards. If we just met why did you have a business card in your pocket? It’s the business equivalent of keeping a bumper pack of condoms in your pocket at a wedding. If we’re having a meeting we’ve had a phone call or an email… I have your contact details. What message are you trying to convey with it? Didn’t they go out with pagers, fax machines and shoulder pads? It’s 2017!!! I realise the world feels a little backwards at the moment (cough Trump cough Brexit cough Imagine Dragons cough) but when are we going to stop wasting everyone’s time, energy, and tree pulp with business cards!īusiness cards. ![]() The potential client walked into the room and before they even said Hi a small rectangle of white cardboard was thrust across the desk at me, “Here’s my card”… I was recently sitting in a conference room waiting for a meeting to start.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |